TamTamy Blog

One of the services offered by TamTamy is the blog, which can be used in many contexts in the company, as a tool for internal or personal communication or communication towards the customers.
In this post we analyze the process of creation and management of a corporate blog addressed to the customers.
Before creating a corporate blog, you must have a clear idea of what you want to say and to whom you want to say it. Afterwards, your objective is improving your own image and the services offered by listening to the people until you become a leader in the sector, with the help of the comments of the users around the network.
It will be then fundamental to make use of all the possible tools to create buzz about your brand, such as tags, word of mouth on forums and blogs, RSS feeds and social media like Wiki and FaceBook. We will get deeper into these concepts in the following posts.
And yet, in order to earn the trust of your interlocutors, you need to always follow some rules which give a great importance to transparency. It is useless to try and hide some elements or excessively emphasize others when you are not telling the truth. Users will feel cheated and the boomerang effect which follows is dreadful. Let us not forget that all that is written on the net persists and is always traceable, whether it is a positive or a negative concept.
The further risk you should try to avoid is being banned from other services: this would close a potentially important communication channel, and such a mistake is hardly made up for.
You should really be open to dialogue. Censoring the negative comments that users can express on your blog does not make any sense. It is much better to listen to them, understand and answer explaining your point of view and use them to get better.
It is also very important that your corporate blog is always fresh. The answers to the customers must be timely, and the contents must be constantly updated, so that people will keep their fidelity and be back or read the news through the RSS feeds of the blog.
Of course, the quality of the contents is very important as well. It is better to write posts that are a bit less frequent but deeper and more interesting than giving a generic view which would bore your interlocutors and kill the debate that would possibly follow.
You should always be updated on the news in the sector and keep an eye on other blogs, participating in your turn as people who work in a company and are its spokesmen. The good opinion that other people have of you will grow and your horizons will widen in an attitude of collaboration, and not only competition.
In the next posts we will examine also other tools that are typical of a social network.

Tags: TamTamy

This entry was posted on Monday, January 19th, 2009 at 12:44 pm by TamTamy and is filed under Social Network and Community, TamTamy, enterprise 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.