The new corporate geography according to the Internet
In these days we have seen how different concepts which had a precise meaning up to some years ago have been completely reviewed with the Internet and in particular with web 2.0, expanding or segmenting their sphere of action until the latest evolution, represented by their application in the business world.
One of these regards distances.
In old-fashioned companies, it was strictly necessary to have large spaces to hold all employees who, in their turn, had a cost and needed offices, meeting rooms, canteens, organizaton of transfers and travels, etc.
Now this model could easily be discarded, as in fact has already happened and is happening for some developing companies, and for others which have been renewed based on the Internet concept of globality, though they do not strictly operate in the sector.
Having permanent collaborators around the world must not be seen as a disturbing element which could interfere with work, on the contrary, it often helps have a wider view. As if this wasn’t enough, we should consider that it is not always easy to find good partners and collaborators who are willing to move or who already live in your country or, even worse, in your city.
Imagine that you are recruiting within a precise target of people specialized in a complex activity in any metropolis. As big as this can be, the number of desirable candidates would be so small from the beginning that any company would have to lower their expectations and change their aims.
If the same search was extended to the whole world, you could have two important positive aspects:
1. a wider range of talents to choose from;
2. a continuous interchange of viewpoints belonging to different realities according to the geographical areas.
As we mentioned yesterday, using tools such as Skype®, the webcam or the videoconference we can easily communicate with partners, collaborators, possible purchasers and customers all over the world while we sip our cup of coffee. With a tool designed for corporate social networking (such as TamTamy), the possibilities are even higher, and new value will be created capitalizing knowledge and relationships.
During the same day we can follow a conference in New York, attend a meeting in Mumbay, and communicate with more people at the same time, with more tools, without ever wasting one minute to move from one place to another.