Reputation 2.0: the importance of undertaking the role of “expert”
When we faced the theme of Corporate Blogs, we saw how transparency is a fundamental element in the dialogue between companies and consumers.
The enterprises that are efficient and sincere experts of a given sector can easily become a point of reference once they have gained the trust of collaborators, partners and potential customers.
The trust that the customers will place in a company will thus be a mixture of different components, obtained in different ways, in a delicate balance among one another.
TamTamy, for example, was born to respond to Reply’s internal need to have a platform which would allow the creation, the use and the management of a corporate social network.
Now that this technology has been widely tested, Reply offers it to its customers, and the whole of the messages concerning “who does what” is communicated directly and precisely, without ever limiting the study of the technology on the market at present, in a continuous search for innovation and perfection. It is exactly through the observation of the world around, seen first of all as a reality learned through the web, but then also through other media, that companies will increase their awareness and give a high-quality product, acknowledged by their customers. At this point, the word of mouth will spontaneously enter the chain that takes a product to success with the achievement of the objective.
The inclusion in TamTamy of all those web services which are part of the new Internet language, such as widgets, multi-networking, forums, file sharing, and so on, is aimed at helping companies find more ways to communicate through one only solution, but at the same time it helps understand, from the outside, that it is a product designed and managed by professional experts, who perfectly know the subject they are dealing with in all its aspects.
The role of “expert” must be thus earned through the capability to communicate clearly and unmistakably and to offer a variety of continuously updated contents. The skills of those who work to provide a service will have to be constantly fed, just like a thirsty plant which grows every day.
Let us remember that the opinion that other people have of our company comes from what we have previously built.
January 29th, 2009 at 11:57 am
[...] understand the market requirements and better address its energy to everybody’s satisfaction. Undertaking the role of expert will be the goal companies want to achieve, but before this it will be fundamental to create their [...]
March 3rd, 2009 at 4:56 pm
[...] underline again the importance of the role of the expert and of how to influence people, about which we have already spoken. Besides working hard to extend [...]