How RSS feeds can help companies and employees evolve
RSS feeds are maybe the simplest and most useful tool that companies can employ to be always informed on the market and on how it is evolving.
As we all know, the word RSS is an acronym for Really Simple Syndication. To give a very simple definition, we can say that RSS feeds are pieces of news which are automatically updated and directly go into the PC, Mac or email box of the user who has decided to subscribe to one or more of them.
There exist several RSS feed aggregators which make it possible to read and filter the pieces of news as they are inserted into the net on the sites or blogs of our interest. Two of the most popular and functional are Google Reader and Bloglines.
In the case of companies, even more than for consumers, it really makes sense to employ some minutes to create your own list within one of these (or other) aggregators. And this time is regained when compared to the energies and the hours that every company would otherwise have to invest every day to run after all the sources it usually draws on.
We have already mentioned that information and awareness of what happens on the market have a central role for all companies. The new trends, the evolution of technology, the analysis of competitors and – let’s not forget about it – the study of blogs or of the sites of influencers and experts will be this way monitored daily and with the least effort.
The use of RSS feeds can be fostered at any level within a company. Every employee should be always informed and updated on what happens outside in his/her sector, be he/she a programmer, an accountant, a marketing person or a PM.
February 26th, 2009 at 10:23 am
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March 13th, 2009 at 10:08 am
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