TamTamy Blog

Twitter is a microblogging service you can use to express your status and send it to one or more contacts through the site itself, a text message, emails, etc.

Since it was invented and launched in 2006 by Obvious Corp. of San Francisco, different applications have been created, based on Twitter’s APIs, which enrich its features making use of, for example, Google’s maps or creating widget desktops.

Twitter is a social media that easily meets consumers’ needs, but this doesn’t mean that it is not suitable also for companies.

It can be useful to create buzz around some news, for instance, and let the word of mouth spread once that one or more persons have re-twitted the post (that is, they have published it again).
Many companies are already using Twitter to promote the contents of their blogs or to simply make their news known. In this case, even more than in those we have already mentioned, holding the role of the expert, and thus also of the influencer, will be fundamental if you want the people of your community to find your tweets interesting and, as a consequence, decide to follow your updates.

Even if apparently it does not look like that, Twitter is a really valid tool to reach potential customers. In fact, a debate is in progress in these days, following the recent statement of its founders, who are thinking about adding a pay service for those who make a commercial use of it. In this case, everybody (and every company) will probably decide whether to keep using the social network in its free version or to pay a subscription in exchange for some additional features, as mentioned in Twitter’s official blog.

Tags: microblogging, social media, twitter

This entry was posted on Wednesday, February 25th, 2009 at 4:41 pm by TamTamy and is filed under Social Network and Community, TamTamy, TamTamy.com, enterprise 2.0, web2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.