TamTamy Blog

Andrew McAfee, associate professor at Harvard Business School and expert in the field, interviewed by Tiburton TV at the conference “Talk the Future” of Krems in Austria, once more explains what enterprise 2.0 is and how it can help companies make their business easier, acquiring information and redistributing it in a quicker way.
McAfee looks to the future and describes what is important to go on developing a web 2.0 technology that can penetrate more and more into companies, considering that it is already very powerful in its present state. As there are no longer any geographical or temporal limitations, that had in part already decreased with the first-generation web and that now web 2.0 has cut even more, becoming part of a global world is extremely easy for any company which is present on the net. Information moves quickly from one side of the continent to the other, from company to consumer and vice versa, generating a continuous exchange between companies and the surrounding world.

These external incentives, the information cycle available online and everything which surrounds us are the elements that lead companies towards the creation of a winning competitive strategy, as the video above explains more in detail, together with other interesting themes.

Before concluding, I would like to underline once more how tools that are often wrongly considered only for an audience of consumers are on the contrary useful also in enterprises. Answering the final question on which social network he uses more frequently, McAfee says without any hesitation: “Twitter, thanks to which, when I have a question about almost anything, I just put up a ‘tweet’ about it and within half an hour I get back five or six answers.”