TamTamy Blog

When the Internet was born, the only way companies had to show themselves to consumers in Italy and in the world through the net was the creation of a website. As we all know at this time, with the birth of Web 2.0 the concept of “I speak, you listen” has been substituted by a mutual exchange where users actively take part in the life of companies, contributing to define their future and the common opinion that they convey.
This situation has required to shift or to enrich the presence of companies on the net with something more than a simple window where they can describe themselves and list their strengths. This is how Corporate Blogs are born.
The Corporate Blog is a tool which makes companies enter the field in direct contact with people. In short, they become accessible to everybody and not only to “insiders”.
Italian companies, and US companies before them, are learning to talk with their customers, no more showing themselves as entities far from common everyday life, but rather as people in users’ service, ready to answer questions and learn, in their turn, in order to improve their service and grow together. And this is the strategy that TamTamy (www.tamtamy.com) is following, with the creation of this blog and all the other tools offered by its service.
As we have just said, creating and maintaining a Corporate Blog requires a different language and a particular attention. Even with some aspects in common with the institutional site, Corporate Blogs are completely reviewed in the way they are expressed.
The common objective of visibility, for example, is more careful and detailed. While the website generated a traffic that was limited in terms of pages viewed and unique views, the Corporate Blog which is daily or regularly updated generates much more interest in customers, and also helps its employees to feel more involved within the system for which they work.
Having an interlocutor and not only a far and detached entity on the other side helps create a feeling between people and companies, and thus also a useful collaboration for both parts.
Once these concepts have been acquired, in the next post we will analyse how to create a Corporate Blog and to keep readers’ interest alive.

We have just released some new features for the Networks of TamTamy.com. We notify in particular:

1) Group widget chat: the Messages Board, to be inserted into TamTamy’s Homepage, is a widget that allows more users to chat at the same time. This feature enables the instantaneous interaction among more users, for example during the streaming broadcast of a live event (e.g. TamTamyDay).

2) New ways to manage skins: there are two new features for TamTamy skins. First, the possibility for the platform administrator to upload new skins or to link external skins. Second, the possibility to customize the skin for the user’s Personal Page.

3) Inserting contents of type “message”: together with contents of type: document, video, widget, link, the content of type: message is now available, which makes it possible to upload a title with a description (in this case, no attachments are included).

4) Embedding new types of contents: two new types of embedded contents are available. The first is for the automatic embedding of Flash animations; the second is for the embedding of YouTube videos, starting from contents of type: link.

Moreover, we have integrated the photo gallery, to view more photos at the same time on the homepage, new API releases and a series of interesting features you should try on your own TamTamy.com Social Network!

If you do not have a Network yet, what are you waiting for to create it?