TamTamy Blog

In these past weeks we have spoken a lot about social networks and how they can be useful to companies to get deeper into the social environment and create relationships with consumers, partners and potential customers.

The communication of a brand, though, cannot be carried out exclusively through “social” means. These are certainly useful to consolidate it, to make it known and to fidelize people. But in order to create word of mouth and let people remember the brand, it is fundamental that there is a work of communication behind, operating in different areas.

The agency Nodpol+ Hamburg, for example, has realized a beautiful video for Asics to present the brand: it is called “Origami In the Pursuit of Perfection”, and you can view it up here.
The history of the Japanese multinational company which produces worldwide famous shoes is told through the stop motion technique in which, with a perfect Japanese style, an origami takes on different forms going back to the first moments and through all the steps that have taken Asics to today’s success.

From the idea that switched on the bulb in the founder’s brains, giving birth to the first trainer, to the final question “What will be the next idea?”, the pursuit of perfection never stops, as the title of the video, not by chance, suggests.