TamTamy Blog

When you own a blog, be it personal or corporate, it is useful to make the best use of all possible means to attract traffic, create backlinks, make it known outside and know who talks about it.

Some tools to consider are the Internet Search Engines designed for blogs, such as Technorati, Google Blog Search and Sphere.

Let us talk then about the first which was born and achieved fame: Technorati.

Behind the haughty name, born form the crasis of the two words technological literati, a search engine is hidden that is aimed at tracking blogs.

In the moment when you insert your blog on Technorati and you set the automatic ping (or you do it manually), you ask the search engine to regularly scan your posts so that they are indexed and inserted into the database.

With Technorati it is thus possible to find out which sources are talking about you as a company, brand, competitor, or all the related subjects that you are interested in, often even before such news appears on the “normal” search engines such as Google or Yahoo.
In parallel, also all the information that you publish on your corporate blog will be broadcast real time, once that you have correctly pinged your site or blog.

Founded in 2005 by Dave Sifry, with headquarters in San Francisco in California, the site has passed its highest peak of success and thus its use now no longer provides the great support that it used to give once, but the figures of 2008 report that the blogs indexed by Technorati are more than 112 millions. Numbers that should not be underestimated, considering that it hasn’t been the only one on the market for some years now.

As we said at the beginning, there exist in fact other similar tools aimed at the search and tracking of blogs, such as Google Blog Search and Sphere.

Since it works more or less in the same way, we won’t get into details, but as usual, it is important to understand that a blended use of these tools allows a better control of your presence on the net or of the themes of your interest. So, according to how important you think it is to monitor the rumours that circulate around your brand on the web, every company will have the choice to use one or more of these specific search engines, supporting the other web 2.0 tools that we have already talked about and will continue to analyze.